Why the buy-a-book variant? Because what business is smaller than the author toiling away by him- or herself? Because, as I (and many others) post from time to time, the publishing business is becoming tougher and tougher -- especially for the authors. Because more than likely you're a reader, or else you wouldn't be frequenting this blog.
So: I'm suggesting you give serious consideration to books -- whether print, electronic, or audio -- for some of your holiday gifting. Friends, relatives, coworkers, your kids' teachers, the local library you support ... surely there's a book that's right for each of them. And for yourself, of course :-)