Thursday, October 5, 2023

A note to book marketers

Speaking solely as a frequent book shopper ...

I see way too many promos -- Kindle Daily Deal spots, BookBub ads, back-cover copy -- boasting within the first sentence that a book is "riveting," "captivating," engrossing," or "page-turning." Worse are the boasts where someone combines the puffery (e.g., "captivatingly riveting"). Whereupon, generally, I lose interest. 

No. Just, no.

Because you know what I get from such assertions? The expectation that whatever's between the covers will be as annoyingly overwritten. In the word-count-limited space available, consider telling me what the book is about. That might interest me.

While I'm venting, color me skeptical of assertions a book is (and I exaggerate only slightly from descriptors I've seen) "John LeCarre meets Emily Dickenson" or "Andy Weir meets the Dalai Lama." 

(Has any promo for a book of mine ever committed such offenses? Once or twice, IIRC. Which isn't to say I was behind it ....)

Ranting ... complete.

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