Regularly since 2010, at about this time of year, I've posted about
Buy-a-Book Saturday. That's my personal variation on Small Business
Saturday: a day (specifically, the second day after Thanksgiving, and
one day after retail's infamous Black Friday) on which holiday shoppers
are especially encouraged to patronize small businesses. The
big-box stores and Internet giants will do fine this holiday season. But
will your neighborhood, non-chain shops and boutiques?
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| Rara avis! Is that a book store? Check it out. |
Why the buy-a-book
variant? Because what business is smaller than the author toiling away
by him- or herself? Because, as I (and many others) post from time to
time, the publishing business is becoming tougher and tougher --
especially for authors. Because more than likely you're a reader, else you wouldn't have stopped by this blog.
So: I'm
here to suggest you give serious consideration to books -- whether print or
electronic or audio -- for some of your holiday gifting. Friends,
relatives, coworkers, your kids' teachers, the local library you support
... surely there's a book that's right for each of them. And at least one for
yourself, of course ;-)