It's that time again. And yet this time, this year is in a category all its own. Stupid pandemic!
Regularly since 2010, shortly before Thanksgiving, I've posted about Buy-a-Book Saturday. That's my personal variation on Small Business Saturday: the day (specifically, the second day after Thanksgiving, and one day after retail's infamous Black Friday) on which holiday shoppers are especially encouraged to patronize small businesses. The big-box stores and Internet giants will do fine this holiday season. But will your neighborhood, non-chain shops and boutiques?Rara avis! Is that a book store? |
Why do I promote the buy-a-book variant? Because what business is smaller than the author toiling away by him- or herself? Because, as I (and many others) post from time to time, the publishing business is becoming tougher and tougher -- especially for authors. Because more than likely you're a reader, else you wouldn't have stopped by this blog.
So: I'm here to suggest you give serious consideration to books -- whether print or electronic or audio -- for some of your holiday gifting. Friends, relatives, coworkers, your kids' teachers and coaches, the local library you support ... surely there's a book that's right for each of them. And at least one book for yourself, of course ;-)