It happens all too often ... an online shopper looks at an ebook at Amazon or bn.com or ... and disagrees with the vendor's price. That's fair.
And proceeds to give that book a one-star review, "justified" with a rant about greed and/or the evils of ebook pricing. That's often quite
unfair, and that bit of venting claims the author as collateral damage.
First, the background: opinions differ on ebook pricing. Some shoppers feel that ebooks should be far cheaper than any physical book because an ebook can be replicated for free. Authors, editors, cover artists, distributors, and publishers expect to earn something for their contributions to a book -- and that requires a nonzero price on books, even ebooks. (
Especially ebooks, as that format claims more and more of the book market.) Ebook
reader vendors, meanwhile, sometimes use ebook content as a loss leader. The device vendor's short-term motivation is to lure/lock customers into a particular content ecosystem.
Publishers and etailers have long tussled over these issues. Even as I type, a major antitrust suit about ebook pricing is at trial between Apple and the Department of Justice -- the big publishing houses having settled out of court.
Do I know the "right" price for an ebook? No (other than nonzero, in the belief readers want authors to continue writing). Do I know how the tussle among publishers, etailers, and the DoJ will come out? Again, no.
Here's what I
do know ...